Art Deco Masterpiece

Berlin 1929

Continuing the theme of BMW advertising, I present to you one the most iconic pictures I've ever seen!  As part of a recent press campaign to highlight the achievements of BMW over the last 100 years, BMW made available this historic photo.

Splendidly captured in sepia tone is a BMW salesroom in Berlin, 1929.

Lets take a closer look.  Huge glass windows really open the space up to the outside.  Minimalist lit signage letters proudly display the brand name, flanked by the classic and iconic BMW roundel.  The room is brightly lit by an enormous panel of lights.  The internal decor is sparse other than strategically placed flowers.  The emphasis here is clearly on the product. The sleek tiled walls with a classic stylized art deco motif complete the classic art deco look of the day, elegant, understated, exceptional.

Fast forward 90 years and we can see the same theme at work in your local shopping mall.  TESLA has taken what BMW did nearly a century ago, and modernized it slightly.  However you can see that the concept is nearly identical.  In 1929 you would have likely left the showroom with a nice paper brochure listing the models and specifications.  Today you simply access those details on your phone or at the wall kiosk.  Otherwise not much has changed!